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Why use Instagram for business if it was developed as a photo-sharing platform for peoples? Photos sharing may be the first intended purpose, but did you know that you can use it to kick-start your business and helps you to reach your sales goals? Instagram has over 1 billion monthly active users, less competitive, and a more engaged audience than...
With more than 2.3 billion monthly users of Facebook, several business owners try to make their identity with their Facebook Business Page. More than 60 million businesses already have Facebook Business pages and showing off their services to attract customers or building audiences. A Facebook page allows you to tell your brand story, create a relationship with the audience, and...
Local business Citation
Search Engine Optimization (SEO) is hard and competitive. But there are several free tools you can use to increase your search engine rankings. Google My Business is one of the best free tools offered by Google for your local Business. The very first step when we begin to start making local SEO strategy is to claim and verify your Google...
Local business Citation
Search Engine Optimization (SEO) is hard and competitive. But there are several free tools you can use to increase your search engine rankings. Google My Business is one of the best free tools offered by Google for your local Business. The very first step when we begin to start making local SEO strategy is to claim and verify your Google...
Beginner's guide to LinkedIn Ads
LinkedIn is a highly valuable tool to connect with professionals. It is a platform for professionals and job-seekers to connect and grow in their professional careers. But here’s something we don’t talk about much that LinkedIn also a marketing platform. There are offered advertising services for years now. What really apart LinkedIn from other social media advertising network, is their...
Image Optimization
A lot has changed in the world of SEO or search engine optimization. Everything on the internet is either a piece of content or links in between the piece of content. According to search engines, the piece of content with most inbound links from the relevant and highest quality sites have the ability to rank in search results. The quality...
Website Security and SEO
As a website owner, the security of your website is something you need to take seriously. This is not just because it’s prudent, but because lack of online web security directly affects your SEO ranking. When talking about SEO, we try to make sure to cover all the factors of a website you should optimize. But the factors that affect...
How page speed affect SEO
Website speed is so important, that’s why Google has made it an actual ranking factor. With time passed, Google has worked on to improve the loading speed of websites by providing a set of tools for developers. One of these tools is Google PageSpeed Insights. But did Google’s PageSpeed Insights tool actually works? And, most important, does page speed actually...
If you’ve been struggling to increase search traffic to your website, get more leads, and acquire more clients, it’s possible that your bounce rate is high. In other words, visitors and customers who visit your site bounce off before they even give you a chance to convert them. A higher bounce rate is one of the most common reasons for...
How to use keywords in SEO
Anyone who owns a website recognizes the opportunity of getting visitors from Google organic search suspects the importance of keywords. If you don’t understand how to use keywords for your website’s SEO strategy, you’re losing your business. Using keywords is the major part of any search engine optimization strategy. Without them, your content won’t be found on any search...
Search Engine Wings