If you’ve been struggling to increase search traffic to your website, get more leads, and acquire more clients, it’s possible that your bounce rate is high.
In other words, visitors and customers who visit your site bounce off before they even give you a chance to convert them. A higher bounce rate is one of the most common reasons for conversion killers.
While if you want to increase conversions, you don’t want a higher bounce rate.
According to experts, when you begin to see a high bounce rate on your website, it’s a signal that your website and marketing strategy needs improvement. A less bounce rate helps to increase your conversion rate. Once you understand that conversion architecture, you can develop a clear strategy that will help you to grow your business.
Let’s take a look at what is bounce rate and how can you decrease it.
What is Bounce Rate?
Bounce Rate is the percentage of users who come to your website and decide to leave without going to the second page. A higher bounce rate indicates that you were unable to convince the user to stay on the website and act like, buy your product.
A visitor can bounce from your site by clicking the back button to leave your site, by clicking on a link of different websites, typing a new URL, or closing the open window tab.
Well, it’s quite a normal user behavior. A high bounce rate could even mean that you don’t have an impressive landing page, poor navigation, lack of proper call-to-action, terrible website design, slow load time, etc.
Proven Ways to Reduce your Website’s Bounce Rate:
Firstly you need to identify and fix the problems related to your landing pages that can easily fix your bounce rate problem.
Before you start, it’s a good idea to know your website’s top pages with the highest bounce rate. You can do this by a visit to Google Analytics and clicking on Behavior- Site Content- Landing Pages.
This will show you the landing page list, which has the highest bounce rate. By knowing the top pages, it will help you to identify the problem and fix them.
Here are out of the box tips to reduce your bounce rate:
Speed up Your Site’s Speed:
As you know, users make their mind about a website in the first couple of seconds.
According to research, a one-second delay can cost you 8% of sales and an 18% decrease in customer satisfaction.
Consumers expect a landing page load within 2 to 3 seconds. After 4 seconds, the consumer will no longer wait for your site to load. The slower you’re landing page load, the higher your bounce rate will be.
Google is also concerned about site speed, as you can slip from your search engine ranking.
The last word is that slow site speed can damage your business and discourage potential customers from buying from you.
Improve Overall User Experience:
Creating a high-quality website that equally great on all devices is the first step in the direction. User experience is the overall feeling of a user when they are interacting with your website.
Your site content and design need to be attractive to target better audiences you are aiming for. People don’t spend more time on sites that look horrible or not easy to navigate.
Avoid Using Popups:
Among site owners and marketers, it is always a debated topic, whether to use popups or not. Many users said that they hate irrelevant popups on websites. People said that whenever they visit any website and popup appears, it disturbs their reading, and they decided to leave from that site.
On the other hand, popup works, you can grow your e-mail list quickly. Some popups are well designed and will able to convert users into long-term readers, which is a part of improving conversion rates.
Use High- Quality Images to Get User Attention: Images are another best way to get user attention and decrease your bounce rate percentage.
The reason so many websites use high- quality images as a background is that they have proven to be very effective. You can purchase professional and high-quality images from various stock photography websites.
Improve Your Site’s Readability:
You need to very clear about your website’s content readability. Make sure that the text on your website is easily readable on all devices and platforms. It shouldn’t be too small that users need to zoom in to read it. Use font sizes enough to be seen on smaller screens easily.
Another important point to consider is the language and style you choose for your website. Use easy-to-understand language.
Bad formatting in content results in a higher bounce rate. That doesn’t create a good user experience. Here are some formatting tips for your site content that make it more readable:
- Use bullet points to explain benefits or other notes.
- Bold few keywords, but don’t overdo this.
- Use subheadings
- Use images, graphs, screenshots, or quotes from industry experts.
Make your conclusion actionable to your readers.
As there are many more ways you can work on to reduce your site’s bounce rate and they will also result in higher traffic and more conversions. From speeding up your website speed to the readability of content, responsive design is all the things you should be focusing on.
We hope this article will give you some best tips to reduce bounce rate of your site and increase conversions. You may also want to read our 5 essential SEO techniques to win ranking on any search engine that you can implement right away.