Social Media users are growing at a massive speed. The number of active social media users has already passed 2.5 billion users, and the number expected to rise in the coming years. These users spend a lot of time on various social media platforms, which forces small and big businesses to make an investment in social media marketing campaigns.
Currently, seven out of ten consumers expect a business to have a strong social media presence, and 20% of consumers actively use social media when looking for information about the business.
The objective of using social media marketing is to increase brand awareness. But there are several businesses that have not able to get the desired benefits from their social media marketing efforts. The key to getting a better return from any marketing campaign is a strategy. You need to have a result-oriented marketing strategy to accomplish your business goals.
When creating a social media marketing strategy, it is important to take note of common mistakes to avoid them. Here are five common social media marketing mistakes you need to avoid if you want to see results from social media campaigns:
Not Having Marketing Plan: Social media marketing can be a total waste of time without a proper plan of action. Many companies don’t know what to do after creating business profiles on social media. They consistently post things to their social media accounts, share some content here, and there and try to attract more peoples. That’s not social media marketing.
Thousands of businesses around the world are using social media effectively to promote their brand and to reach their audience. Frankly, every brand that takes its business seriously should need to make the effort to create an effective marketing strategy. And having an SMM (Social Media Marketing) strategy doesn’t mean posting a number of content per day, it’s more than that.
An effective strategy includes an action plan that clearly defined your business goals.
Not Analyzing Your Results: Social Media is a powerful way of promoting business and track results in real-time. This allows you to make strategic changes in your campaign. You can stop any non-performing campaign any time and save your money until you re-optimize your ad.
However, to expect an amazing result from your first campaign is a little bit optimistic. It always takes some testing to get the best results.
Being Over Promotional: Another social media marketing mistake that many businesses make is over promote your product. Believe it, many of your followers will start to lose their interest. The reason for this is because consumers are using social media for what they want. And very few are interested in what you want. You can turn this around by building trust.
Instead of selling your products or services, try to focus on building a relationship with your targeted audience. The best thing to do this is by being loyal and genuine to your consumers.
Keep your promotional activities to a minimum and post only one promotional post after four non-promotional posts. Try to share something that gives value to your followers.
Not Being Regular: Every business or company should be consistent with their brand presence on social media. That means keeping your brand assets in line, make a strategy, and stick to it. If you made a decision that you would post three posts per day, but you’re busy with other important work and forget to post a single update. That’s not gonna work anyhow.
When you have a marketing strategy, and become consistent with your posts, not posting a single day can affect your impression and conversion rates, and damaging your social media efforts.
If you don’t have time to post regularly, we have a solution. Schedule your posts! As a smart social media marketer, schedule your posts for certain times of the day or week. This also builds trust and credibility with your audience.
Targeting the Wrong Audience: Social media is a place where you can find and connect with our target audience. Knowing who your audience is the biggest challenge you face when setting up your social media marketing campaign. When setting up a campaign, it is important to identify your target audience. Am I trying to reach adults, old aged, mem, or women? All of these questions are important in identifying your target audience so you can successfully create an effective marketing campaign.
If you don’t understand who your target audience then results will be disappointing, no matter how you work hard on your social networks.
Your posts are not going to work if- Your audience who are actually interested in your products, but they don’t see your posts. Having a generic or broad audience is like shooting in the dark.
Based on your products or services you provide, identify the different segments of people such as age, gender, city, industry, etc. and deliver your campaign in a tailored way.
Social Media mistakes can be corrected. Mistake are a part of business, so you can probably correct them even if your business is making some of the above mentioned social media marketing mistakes. Keep your content more authentic, less promotional, and be more focused on the audience. Learn from mistakes and don’t repeat them. This will surely get you better results from your social media marketing efforts.