More than 50,000 search inquiries are processed by Google every second. You can watch the number of searches grow in real-time.
Finding novel and creative ways to enhance website traffic is a challenge for many businesses. Online, there is a lot of incorrect information on how to increase traffic, which might lead people to keep using the same old strategies without receiving the intended results.
But you’re not that. Being an astute marketer, you want to make the most of your website.
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Frequently update your content.
Even the most evergreen material eventually loses its attraction, therefore content freshness is a ranking criterion. You’d be shocked at what a content refresh can do, even if your piece is still showing up on Google’s first page. An uptick in traffic can result from a fresh publish date on the SERP, which can also enhance CTR and move you up a few spots.
However, you are unable to make a minor adjustment and subsequently modify the post’s publish date. Google is a smarter search engine than that. Here are a few strategies from my article on how to drive more visitors to evergreen content:
- Update the data and statistics and/or add new ones.
- To demonstrate ideas, update old illustrations or make new ones.
- Fix any picture and link issues.
- Add new keywords using the Search Console query report (more on later).
- Adjust your meta description and title.
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Implement Schema markup
Although using Schema markup (or another type of microdata format) can make it easier for search engine bots to recognize and index your pages, it won’t always lead to an increase in website traffic. Schema adoption for SEO may lead to improved rich site snippets, which raise click-through rates.
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Content Marketing
If you’ve read about digital marketing for a long, you’ve probably come across the term “content marketing.” In basic terms, it’s a method of using high-quality content to naturally promote your business.
Blog articles, podcast episodes, infographics, YouTube videos, downloadable PDFs, and other content marketing tactics are frequently used.
For instance, Toggl, a provider of time-tracking software, routinely publishes research findings and educational blog entries regarding career, work-life balance, and productivity.
This draws users who are interested in time management, productivity, and workplace welfare. They finally learn about Toggl’s time-monitoring software and other productivity tools when they read the company’s blog. Some of these visitors convert, which aids Toggl in boosting website traffic and return on investment.
The use of content marketing extends beyond blog articles. You can try starting a podcast or holding a webinar if you feel like audio helps you connect with people better.
Nowadays, you may share a variety of material formats on the majority of social media platforms, including images, audio files, long-form text, and videos. To find out which of these forms appeals to your audience the most, try experimenting with one or more of them.
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Paid Ads
Although content marketing has advantages, it may be expensive, particularly if you hire seasoned authors to produce unique, in-depth posts for you.
A common schedule for many businesses is weeks or months, which is how long the majority of these projects take to produce results.
Why not try paid advertisements if you want speedier results with a budget you can manage?
Seven in ten Americans currently use social media. More than two-thirds of people fall into such a category. Consider the opportunities!
Paid advertisements can drive hundreds or even thousands of clicks to your website in an instant. Additionally, placing your advertisements in front of the correct consumers becomes simpler than ever thanks to the constant innovation and emergence of new social media and advertising platforms.
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Social Media Techniques
Meeting your consumers where they want to hang out is one of the finest methods to increase the number of visitors to your website. As we have mentioned, almost everyone utilizes social media today. Developing your social media marketing efforts will help you reach more users, promote your brand, and increase website traffic.
What are some ways I can use social media to get more people to my website?
You can’t just walk into social media “conversations” and demand that people go to your website or buy something from you.
Think about how you would introduce your brand to a person you had never met before. Would you approach them and start making sales right away? What about introducing yourself without first describing your product or service?
Include hashtags
Include pertinent hashtags when posting your content on LinkedIn, Twitter, Instagram, and other hashtag-friendly platforms to increase the visibility of your posts. To be found by people most likely to read, share, and/or link to the post, keep the hashtags relevant to the post’s subject. Everything you need for this may be found- in our guide to Instagram hashtags.
Add social sharing buttons
It is an uncomplicated victory for website traffic. With only a few clicks, readers may quickly share – the content they’re reading with their social networks using social share buttons. Another option is the click-to-Tweet feature, which lets you offer a prewritten Tweet that users can post with just one click. See whether any of these plugins are accessible on your website and give them a shot.
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Email Promotion
If you read a few posts about digital marketing, email marketing would be mentioned in the bulk of them. That’s because it’s one of the most effective methods for increasing website traffic even today.
According to one study, email offers a startling 3,600% return on investment (ROI), generating $36 for every $1 invested. What else is there to ask for?
With email marketing, you can get in touch with potential customers right away. It’s the perfect setting for creating lasting connections that will increase client loyalty. You can ask questions, get comments, launch soft sales, and sway customers into making the “big buy.”
To improve website traffic, consider the following advice on efficient email marketing:
Be Authentic: Telltales, publish behind-the-scenes material and ask for unique user-generated content.
Offer Value: Emails and newsletters must first offer value before making an ask, much as content marketing requires a high value to convert readers.
Add all of your links: Make your message simple to read and share. In every email you send, include links to your social media profiles, most recent blog entries, and sales page.
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Offer First-Class Customer Service and Request Brand Reviews from Your Clients.
If you provide subpar customer service, increasing your social media marketing activities in an attempt to boost website traffic is pointless.
A poll found that 42% of customers stated they made larger purchases as a result of good customer service.
Consider this scenario: Someone complains on social media, and you respond promptly and courteously. What transpires? The other individual begins to respect your brand.
Even when people write you privately to complain, you should always provide the best service you can to keep them coming back.
How do you provide outstanding customer service?
- Quickly respond
- Provide as many solutions as you can to consumer issues
- If you make a mistake, apologize and provide vouchers or reimbursements.
- You can ask customers to review your brand if you continuously offer excellent customer service.
Building favorable ratings on websites like Trustpilot and Yelp can be a terrific idea. Having a strong profile might help you build a better reputation because many people examine these websites before making a purchasing decision.
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Connect with influencers
Companies with positive word-of-mouth are more likely to attract customers, but how do you encourage good word-of-mouth? Begin by making your consumers happy. Work with influencers again.
Influencer marketing is a viable strategy. In actuality, it’s an affordable method of website promotion. When influencers share coupons, links, testimonials, or freebies, you may use their audience to attract visitors to your website.
Your website traffic is waiting
Although driving in traffic is a never-ending effort, it also produces benefits long after you start. There are numerous ways for potential clients to locate your website; all you have to do is choose the one that will benefit your company the most. To see an enormous rise in traffic, incorporate one of these strategies into your demand creation plan for the upcoming quarter.
