Link building is as important as the on-page SEO, maybe more! Google also confirmed that link building is the #1 ranking factors. But you need to create high quality backlinks by using white hat SEO technique as Google only supports that. Also, Google loves the natural link building – I mean the links which are created by real people. Your links should not be just for the purpose of getting a link through anchor tags. They should be informative & useful. If you build low quality backlinks and trying to manipulate the search algorithm, then your website will become Google penguin food.
But now the question is: what makes a quality backlink?
Domain authority, page content relevancy, anchor tag & outbound links, these factors make a quality backlink.The DA should be 30+ of that website in which you are going to add your website link. As higher authority website can pass the higher authority to your website as well.
In the next blog, I will come up with what is a quality backlink and how to determine the quality of particular blogs in-detail. Keep reading or subscribe to our blogs to get the latest updates.
For now, let’s focus on powerful link building strategies which are given below:
Step 1: Skyscraper Technique:
It is one of the most innovative strategies to earn high quality backlinks, increase ranking on Google and drive traffic to your blogs/website. It is all about finding popular content, creating a better copy and then reaches out to the right audience.
Following are the steps you need to consider for this:
1) Firstly, do research for your target keyword on Google
2) Look at Google’s top results for this keyword
3) Then analyze the top results content
4) After that create an exceptional piece of your own content on this topic. It should be more educating, engaging and more detailed etc.
5) Go to Ahrefs and analyze the backlinks of websites to those who ranked on Google top results
6) Research the websites’ contact details.
7) Reach out to them and show them your content suggesting to link back to your website.
Also, you can use the following tools for Skyscraper technique:
• Google Alerts (To find the keywords related to topics)
• Buzzsumo(to get the ideas about most- shared topic or keywords around your niche)
• Moz(To find the top pages with more links to your competitor sites)
• ahrefs Content Explorer(Give you social metrics and onsite metrics to find better topics in any niche)
It requires hard work to create the Skyscraper article but once you have done it. It helps to stay ahead of the competition and people will link back to you naturally.
Step 2: Broken Link Building Strategy
It is a bit time consuming but one of the most effective white-hat, scalable, content-focused link building strategy around. There are many websites online who have dead links (404 links). You just need to find and contact their owner. Send a pitching email to let them know that they have broken links on their website. They may do a favor for you by adding your website link in their website’s resources. Because you did a small favor to them by finding and informing about broken links.
You need the following tools to find out the broken links:
1) Check my links Chrome extension
2) Domain Hunter Plus Extensions
Install these two extensions in your Chrome browser.
3) Wayback Machine
4) Ahrefs’ Site explore
Ahref’s is one of the best tools to find out the broken link building opportunities. Just follow these simple steps:
Site explorer -> Pages -> Best by Links -> filter for HTTP 404 errors.
Apartfrom this, here are some search strings which you can use in Google to find out the broken links:
keyword + “resources”
keyword + intitle:resources
keyword + intitle:blogroll
keyword + “blogroll”
site:.gov keyword + “links”
site:.edu keyword + “recommended sites”
keyword + “related links”
Step 3: Resources Page Link Building
Resource pages are web pages that list helpful links and resources for a particular topic. So the resources link building is to get your site included on that page as one of the resources. It is another important SEO link building tactics that improve the website authority, keywords ranking and drive traffic.
Here is the simple process to do it:
1) Find your niche specific resource pages
2) Get the contact details of website owners/authors etc.
3) Reach out them and try to gain the link.
Also here the search strings whichcan be used to find the resources pages in your niche:
Keyword + “resources”
Keyword + “useful resources”
Keyword + “helpful resources
Keyword + “links”
Keyword + “useful links”
Keyword + “helpful links”
Keyword + inurl:resources
Keyword + intitle:resources
Keyword + inurl:links
Keyword + intitle:links
site:.edu Keyword + “resources”
site:.edu Keyword + “links”
Note – One of the most important things to kept in mind – You should have high quality, niche related and link worthy content on your website for this technique.
Step 4: Steal Your Competitors Quality Backlinks
It’s obvious that you are not the only person who is trying to build links in that particular niche. Your competitors are also trying hard to build the high quality backlinks so they can stay ahead. You just need to spy on your competitors’ backlink profile and steal there links in an ethical way if possible.
The simple process to do this job is:
1) Find out your competitors
2) Check their backlinks by using various tools like Semrush, Ahrefs etc.
3) Then try to get the same backlinks from those websites in which they have links. Follow the same strategies which they are doing. But only copy their high quality backlinks not all!
Use the Ahref’s and SEMRush paid tools to know the link building opportunities. Both are the best tools to figure out what your competitors are doing to earning niche specific links.
Step 5: Guest Posting:
It is the process of contributing a post on another blogger’s website. The main goal of guest blogging or posting is building the relationships, getting exposures, authority and backlinks to your website. Find your industry specific blogs and send them a personalize pitching email. Give them a few different ideas so that blog owner can choose from. After that write amazing content on that topic which is chosen by the blog owner and send him/her for approval.
Here are the few search strings that you can use in Google for finding relevant guest blogs:
keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
“guest author” “keyword”
“guest post” “keyword”
intitle:”guest post” “keyword”
Keywords “write for us”
Step 6: Infographics Creations & Submission
It is another amazing strategy in SEO. Infographic is a combination of pictures + words. This is among the top ways of describing a complex message easily and effectively to your audience. There are many advantages of infographics in SEO such as enhanced social media sharing, increase brand awareness, drive more traffic to the website and earning quality backlinks etc.
Before creating an infographic, you need to keep the following things in mind to make a more appealing one:
1) The design should be unique & attractive. You can take your web designer help to create the infographics.
2) It should be clean & precise.
3) Text should be minimal
4) Don’t add unnecessary information
5) Heading should be bold and creative
6) Add social sharing button and brand logo.
Also, you can create infographics with the help of following tools:
• Canvainfographic maker and many more.
Step 7 – Offering Testimonials
As we know, every business needs reviews on their brand/product. They are looking to collect testimonials. It not only gives them wow factor but also increases the people’s trust in their brand/products. So, you can offer testimonials to a company you like & in return, you can ask for a business link to your site when publishing the testimonial on their website. But make sure the site or business should be relevant to your industry. For e.g.;if you are an SEO agency then try to get a testimonial backlink from SEO tools etc. It is a great way to build the relationship and add credibility to a website.
Step 8 – Press Release Submission
It is the process of creating content about new events, products or services of the company and submitting it to the top most popular press release websites. Press releases get attention from both traditional media and Google/Yahoo news. It helps to boost traffic, build trust, create quality backlinks, and readers can become loyal customers. But your press release should be informative, genuine and keywords optimized.
You can find the list of popular press release submission sites on our website.
SEO is getting competitive day by day and it will increase only with the time. So you need to work hard plus smart to stay ahead the competition and knock at first page of Google, Bing & Yahoo. Link building is one of the challenges but essential aspect of SEO. In fact, no one can rank high in SERP without, however the ways to do it is a choice. So choose the right ones. The above mentioned link building strategies can bring you the fruitful results, only when done in the right way.
These are my advanced link building strategies. Do you have your own? Please feel free to share here in the comment box.