Nowadays, “Link Building vs Link Earning” is a big debate among all the SEO experts. Most of the SEO experts are confused between these two techniques. Whether you are a beginner and experienced in SEO, it is must understand both the techniques to run SEO campaigns successfully. In this article, I am going to share complete information about both. Keep reading it to clear all your queries and confusions.
Well, Link building and Link earning aren’t completely opposed to each other. The purpose of both the techniques are to acquiring web traffic and higher keywords ranking in SERP. But there are significant differences between the both. Let’s take a look into the differences between the both:
Link building is an old school SEO. The aim of link building is to get as many backlinks to a website in an artificial way. It process involves the manually inserting your websites into third-party websites through various methods and practices. Here are the few link building techniques:
- Social Bookmarking
- Directory Submission
- Classified Advertising
- Profile Creations
- Image Submission
- Article marketing
- Exchanging links
All these strategies can help you to get the backlinks but they are less natural tactics. It seems to be you are forcefully trying to get a backlink and thus search engine starts ignoring them. So, in short, you don’t get any benefits from it.
With the Penguin Algorithm update, a lot of websites are penalized with nominal link building. The Google’s update has announced that links are important but their quality is also important. All the links which you have got should be natural. That’s why it has replaced the link building by link earning.
One thing I’d clear here that link building is not a bad strategy. It is still used in SEO. But link earning is highly valued by Search Engine because they are legitimate.
It is about attracting links naturally from other people. Link earning process involves creating valuable content on your own websites and promoting it on across the web & social media. It helps to attract the shares and backlinks like a magnet. It is a natural process which is always favored by Search Engines. Link earning strategies help to get lots of traffic and high page ranking. Here are few link building strategies:
- Guest blogging
- Broken Link Building
- Backlinks through Infographics
- Forum Participation
- News article and press release placement, and
- Website or blog sponsorship.
- Spy on your competitors
- Promote your content
- Write testimonials
- Contact journalists and important bloggers
These link earning tactics can help you build your online presence and brand. These strategies are really good for building relevant, natural links & bringing more success to SEO campaigns.