What is Google Penalty in SEO

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Google-Penalties

To achieve better and quicker results from the organic channel, some SEO experts may control the inquiry record by either over-optimizing their website or by utilizing some black hat SEO practices. Also, think about what Google does to them? A penalty that debases their site on Google.

What is Google Penalty?

Google penalty is a manual activity taken by Google in case your website violates the google webmaster guidelines, while an algorithm update affects the Google search results.

List of Google Penalty by Google

This manual penalty isn’t because of the webpage owner trying to violate webmaster guidelines but because of some malignant visitors or clients who are attempting to spam the website either through irrelevant links or content. Websites that accept user-generated content are more powerless against being hit by this penalty. Listed below are a couple of examples of spammy content that website visitors generate:

  • Comment spam on the blog.
  • A spammy account on free hosts.
  • Spamming forum threads with content that appear like an advertisement.
  • Posts/Profiles which seem to be auto-generated

Spammy hosting service

This google penalty is due to your hosting provider getting spammed through the production of sites which majorly violates the webmaster guidelines. This is a common issue for free hosting provider services. If you have benefited from free hosting services and Google finds that a lot of websites hosted using this service provider are spammy, then, manual action can be taken against the service provider. It is important to guarantee to use a trusted hosting service provider for hosting your website. Also, if you get hit by this penalty, it is suggested that you change the hosting service provider.

Structured data issue

This Google penalty will happen if the website has a mismatch in the content served and the structured markup that has been used. Guarantee that you observe the structure data markup guidelines and test the markup using the structured data testing tool before going live with the code changes.

Unnatural links to your website

To outrank competitors, some SEO professionals resort to building links at scale, building manipulative links, or participating in link exchanges. For Google, this is an attempt to control their search results. Therefore, it classifies such activity as unnatural. some of the things that you ought to guarantee to avoid this penalty are as beneath:

  • Do not get into link-exchange schemes.
  • Monitor the external links through the search console and try to remove any spammy links discovered or disavow them.

Thin Content

It is important to guarantee that the content on your website offers some benefit to the visitors and isn’t spammy. If Google detects multiple occurrences of low-quality pages on your website, you will get a content penalty. Some examples of thin content are as underneath:

  • Automatically generated content
  • Scraped content or low-quality guest blog posts

A content review intermittently to eliminate low-quality and thin content from the website can help you keep the penalty away.

Cloaking

If your website gives different content to users and web crawlers, then, at that point, your website can get this penalty. Google recommends showing similar content to both users and Google bots.

 

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