Essential Competitor Research Tools You Need to Know


Understanding your competition online is as important as understanding your audience, and keeping your eye on what your competitors are doing should be the priority of all kinds of businesses. Competitor research can help you to identify new trends in your industry, getting some new strategies, and find ways to set yourself apart.

When you equipped with the proper competitor research tools, it can even make you stronger. Competitor research tools offer a deeper insight into your competitor’s marketing strategy. You see what is and isn’t working for your competitor, and use that information to improve your own business strategy.

With the help of research tools, you’re able to get detailed information in just a few seconds. Rather than wasting too much time trying to spy on your competitors, why not some smart tools do this work for you?

We’ve breakdown a list of competitor analysis tools that’ll help you do:

  • Competitor Analysis for SEO
  • Competitor Analysis for Social Media
  • Competitor Analysis for Content

Competitor Analysis Tools for SEO

SEMRush: SEMRush is one of the most popular and widely used tools in the market. You can use SEMRush to get your competitor’s backlinks and monitor changes in their ranking.

SEMRush is a packed toolbox, filled with everything you need like:

  • Monitor Business Growth
  • Enhance your advertisement campaign
  • Research high-class keywords

You can see the companies you are competing within search engines, a complete breakdown of their positions, and many more.

Ahrefs: Ahrefs competitor tool features are extensive, making it easy to use and quickly evaluate why your competitor’s ranking is higher than you—and give suggestions on how to change that. This tool show you which keywords your competitors are ranking for, their search volume, and the position they’re ranking for in Google.

You can also see what content is performing best for a specific topic. It’ll show you what the content’s social shares are, the amount of traffic they get, and the domain linking to it.

You can track your competitors and measure their performance against you. This will help you to build a good SEO strategy for your website.

MozBar: MozBar is an extension from Moz provides a surface level view of how authoritative a site is in the eyes of Google. Based on Moz’s own metric of domain authority, MozBar assigns sites a DA score based on its likelihood to rank in Google. The higher the DA score, the better it will rank.

MozBar is a useful tool to quickly determine a site’s search performance.

MozBar DA score is between 1 to 100 and looks at various factors like the number of backlinks and the quality of content.

Competitor Analysis Tools for Social Media:

Sprout Social: Sprout Social offers you to completely understand competitor performance on social media from multiple angles. You can this tool to track fundamental metrics across Facebook, Instagram, and Twitter and compare them against your social profiles.

Whether you want to get details related to what your competitors are posting or your profile growth against your competitors.

The metrics are shown in a dashboard, so you don’t have to track them manually.

Social Blade: The best tool for checking our bigger brand is Social Blade. It assesses followers counts on the likes of Facebook, Instagram, and Youtube among other services. And there are some interesting insights for marketers.

A fun thing about this tool is it provides a day-by-day follower update and live follower count.

Social Blade compares the activity of multiple social media accounts at the same time.

Competitor Analysis Tools for Content:

Buzzsumo: Buzzsumo allows you to look at the best performing content for a relevant topic for your business and specific competitors. This tool lets you develop an actionable content strategy for your brand. Not only this, but Buzzsumo also lets you to compare your keyword performance with your competitors.

It also allows you to see who’s getting the maximum engagement across channels.

Want new and trending blog post ideas, Buzzsumo provides you with definitive answers.

Feedly: If you’re looking for a way to keep an eye on your competitor’s content without checking their blogs constantly, take a look at Feedly.

Feedly is a content aggregator that stores and organizes every piece of content as it’s published, including that of your competitors. This allows you to explore hot topics covered by your competitors, all on one page.

You can even set up a notification every time your competitors publish some content.

This is the list of competitor research tools has everything you need to perfect your online marketing efforts. You receive real-time alerts every time someone mentions your tracked content. That way you’ll always know who’s mentioning a website and why.


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