Pay-Per-Click Marketing: Using PPC to Build Your Business

ppc

If you have noticed the advertisements that appear in the search results on Google and other search engines, you are already familiar with that i.e. pay-per-click, or PPC advertising. It is an internet advertising model used to direct bring traffic to websites, PPC marketing is a way of using the search engine advertising to generate a click on your website. It is commonly associated with the top of the Google’s Search result page that would be marked with the Yellow label. Search engines like Google and Bing make pay per…

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