SEO vs PPC: Which One is the Best to Boost up Your Business

SEO vs PPC

We are always confused which one is better for your business growth to generate traffic in effective way which leads to ultimate profits for the business. Here we are discussing some major differences between PPC and SEO which helps you to choose the best Strategy according to your business need. The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost…

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Pay-Per-Click Marketing: Using PPC to Build Your Business

ppc

If you have noticed the advertisements that appear in the search results on Google and other search engines, you are already familiar with that i.e. pay-per-click, or PPC advertising. It is an internet advertising model used to direct bring traffic to websites, PPC marketing is a way of using the search engine advertising to generate a click on your website. It is commonly associated with the top of the Google’s Search result page that would be marked with the Yellow label. Search engines like Google and Bing make pay per…

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