We are always confused which one is better for your business growth to generate traffic in effective way which leads to ultimate profits for the business. Here we are discussing some major differences between PPC and SEO which helps you to choose the best Strategy according to your business need.
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). Both SEO and PPC are part of Search Engine Marketing (SEM).
How do they compare?
SEO and PPC both have different factors for each. Conversion rates of both the mediums are differing in various ways depending on the type of traffic. Carefully understanding and weighing these factors will make it easier to decide which method is best for your website.
PPC versus SEO Cost:
With PPC, the sum of money that you spend will determine how effective your website works with a service like Google Ad Words or Facebook marketing. Google Ad Words is a complex system, dealing with millions of websites at once. As well as the great wealth of options available, small business owners using Ad Words also need to work out which keywords to invest for maximum ROI.
On another hand In SEO, while the links themselves are free, SEO is not entirely free of costs. You will need to work out what your business caters to, various aspects to consider when optimizing your business and relevant optimization strategies. A good SEO package will obviously help address all aspects of your business strategy.
PPC & SEO Effectiveness:
In PPC, spot is a particular keyword when searched as a query, and they have to pay every time their link is clicked rather than as a set fee. There are other ways to advertise using YouTube videos ads, remarketing ads and even in-app ads. The good thing about this arrangement is that their website will appear in this spot for all searches, regardless of things like organic rankings.
On another hand if we talk about SEO, it is ever evolving process. It receives too little SEO treatment, but inversely they can also be over optimized. Tweaking your site so that it works more like a ranking machine than a piece of useful media can get your site flagged by Google’s security algorithms.
Now which one is the best, it totally depend on the needs of the business required. We already discuss all the concern point of PPC and SEO. Now, its need to properly analyze the business needs and adopt the best strategy to generate the maximum ROI. Be smart, and you’ll succeed.