SEO term encapsulates everything you need to improve your website rankings on various search engines. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both technical SEO (titles, descriptions, URL etc.) and the content of your web pages.
Here are the major techniques used for Onpage SEO:-
1.SEO Friendly Page Titles: It is the most important factor that can influence your website ranking on major search engines. Each web page must have a unique page title, which should include main keywords for that page. By doing this, your post has a better chance of showing up whenever someone searches for that particular keyword in a search engine.
2.Compelling Meta Descriptions: The Meta description is a 160 character snippet, a tag in HTML that summarizes a page’s content. Search engines show the Meta description in search results mostly when searched phrase is present in the description. Optimizing the meta description is a very important aspect of on-page SEO
3.Optimized use of Meta Tags: For each of your pages, you can include a set of Meta tags like keywords, cache, copyright etc. which determine your page data. And an effective set of Meta tags will be a great way to let search engine knows the details of your page.
4.Useful content is King: Many of you already knows that content is king in SEO but that statement is partially true. Useful content is the actual king, it can be text, images or video anything that connect users in a better way. As a general rule, try to have at least 300 words per page, add keywords in first 100 words of the page and content should be easy to read.
5.Responsive Design Matters the Most: With an increased number of mobile users, the web owners feels the need of responsive websites (the website which design remains same for all devices). Even Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. Websites with responsive website get better ranking and more traffic.
6.Page Speed < 4.0 Seconds: Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Make sure your site doesn’t take more than 4 seconds to load: As per a research, 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
7.Silo URL Structure: Search engines love Silo site structure (Hierarchical Structure) and Search Engine Friendly URL structure is highly recommended. Also URLs that include targeted keywords also perform better. The location of these keywords can also be a major influence.
8.Unique Heading Tags: Long paragraphs can be boring for people while reading articles. When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. Sections can be given heading, which is where H1, H2, H3, H4 tags are used. These headings show important stuff of your content.
9.Accurate Keywords Destiny: Use relevant Keywords throughout your content is important but avoid using overuse of keywords just for search engine robots, otherwise it will lead to ban your website from search engine.
10.XML Sitemap: Create XML Sitemap and add each of your website in it. You can submit to sitemap in Google and Bing webmaster tools to make your website index soon.
11.Image SEO: Long texts and content can make it boring for viewer, so you can use Images within text. Make sure that all of your uploaded images have titles and alt tags as search engines read images by ALT tags. Including relevant keywords can help people find your site when searching on Google Images.
12.Internal Linking as Needed: We often think only external links to our website is useful but internal links can be useful weapon in on page SEO. It will allow user to fully navigate through your website and find all your content but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.
13.Add External pages: Adding links to external high quality website (not just popular) resources builds a good relation in the eye of search engines and this trust will help the websites to get higher positions on search engines.
14.Enable Geo-tagging: Use geo-tagging to let your users and search engines see your actual business location.
15.Sociability: Use social media buttons on your website, so that viewers can share your website on their profile. Websites with social signals can get better rankings in search engines.
16.Google Analytics Setup: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Make sure you have added and set up the analytics code so you can properly analyze your website.
17.Google Webmaster Tools: Google webmaster tool is used to monitor Google Search results data for your websites. Add and verify the ownership of your websites via Google Webmaster Tools. It will also help to analyze the on-page validations.
So make optimum use of all these on page SEO techniques and you will see the change in keywords ranking not immediately but surely. And give your website a chance to get better exposure online